Billboard in Dallas Promotes Abortion as Self-Care for Black Women

By St. Joseph County Right to Life | September 6, 2018, 5:38pm

SOUTH BEND, Ind. —  Sparking controversy in local, national, and international spheres, a Dallas billboard posted the message: "Black women take care of their families by taking care of themselves. ABORTION IS SELF-CARE."


African pro-life advocate Obianuju Ekeocha says the billboard shows "the boldness of abortion-racism." United States members of the Right to Life movement also had comments, with Lila Rose, founder of Live Action, noting that "Abortion has decimated the Black community. Blacks make up 13% of the U.S. population, but comprise of 35% of abortions."


New SJCRTL Office Manager, Katia Birdie, chimed in on the billboard's message and hopes to send a letter to the advertising company and the creators of the campaign soon. She writes, "I am outraged that the billboard company would even allow an organization to make such a claim. And for the company that placed the ad—how does anyone put abortion in the same category as self-care? How do you diminish and twist the act of terminating a life to the same level as getting enough sleep, eating a balanced meal, brushing your teeth, or performing daily hygiene tasks?"


The claims made by the billboard are misrepresentations of the truth, and Birdie mentions that for the Afiya Center, creators of the ad, to make such a claim is "racially degrading." The promotion of abortion as a form of care is offensive to women of any race, and the dismay of Black women especially can be felt around the globe in response to this message of abortion as self-care.

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